A POINT
OF VIEW.
Independent creative instincts. Production discipline. A focus on what the viewer actually feels.
MAKE THE
FRAME MEAN
SOMETHING.
Plain Horse is a Chicago-based, director-led commercial film studio. We develop film concepts, shape their visual language, and assemble the right collaborators to bring them to life. Our work is built for screens, but grounded in the world beyond them.
Not a content factory. Not a checklist of deliverables. A focused approach to making films people want to spend time with.
GOOD WORK ISN'T
AN ACCIDENT.
IT'S INTENTIONAL.
WHAT WE
BRING.
COMMERCIAL FILMS
Concept and treatment development, directing, production and post for campaign spots, brand launches and product or lifestyle films.
BRANDED DOCUMENTARIES
Human-centered narratives that turn real experiences, places and perspectives into authored stories.
CAMPAIGN PRODUCTION
Hero films, supporting versions, cutdowns and platform-specific deliverables, planned as one coherent production.

THE IDEA
LEADS.
Every project starts with the story, the audience, and the feeling the film needs to leave behind. Scope, crew, cinematography, sound and edit decisions follow that direction. We work with agencies and directly with brands, assembling teams specific to each production.
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